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What is Type Theory?

Type Theory is based on observations by the Swiss psychologist Carl Jung. Type Theory explains why different kinds of people are interested in different things, are good at different kinds of work and sometimes find it difficult to understand each other.

Type theory provides a framework to understand behavior. It describes 16 dynamic energy systems, not static boxes that define who we are. A person’s four-letter type is more than a simple addition of their reported preferences; it is the interaction of the preferences with one another. Put simply, Type theory is based on the idea that everyone has natural preferences in the way they see the world, think, and do things.


What are the Benefits of Instructional Coaching? *

  • Ninety-one percent (91%) of teachers coached regularly stated that coaches helped them understand and use new teaching strategies.
  • Seventy-nine (79%) percent of teachers coached regularly said that their coach played a significant role in improving their classroom instruction and practice.
  • Teachers who were regularly coached one-on-one reported that they made significant changes in their instructional practice.
  • Teachers who were regularly coached one-on-one reported that heir students were more engaged in the classroom and enthusiastic about learning.
  • Teachers who were regularly coached one-on-one reported that attendance increased dramatically in their classes.

* Data provided by Annenberg Foundation


Does Coaching Develop Performance?

There is increasing evidence that coaching is one of the most powerful ways of developing people and adding to bottom line business performance. A study of Fortune 1000 companies using coaching showed these percentages of executives reported the following benefits from the coaching they received:

  • An increase in productivity (by 53%)
  • Increased customer service (by 39%)
  • Increased retention of senior people (by 32%)
  • Reduction in costs (by 23%)
  • Increased bottom line profitability (by 22%)

The same survey reported that the individuals who received coaching saw improvement in:

  • Working relationships with their direct reports
  • Working relationships with their manager
  • Team-building
  • Reduction in conflict
  • Business Relationships with clients

(Source:  Manchester Review, 2001, Vol. 6, 1; and Executive Coaching – With Returns A CFO Could Love, Fortune Magazine February 19, 2001)